A dog at home beside PAWD and their bowl

A dog drinking their daily PAWD supplement

PAWD CALMING · DAILY SUPPLEMENT

Your dog isn’t being difficult.They’re feeling overwhelmed.

Barking at other dogs. On edge around new people. Walks that leave you both tired. It’s usually a dog who feels unsafe, not a dog who’s being naughty. PAWD’s natural calming powder, formulated by world-leading animal nutritionists, supports their everyday calm, every single day.

Vet-developedNatural ingredientsDaily calming support

4.8 from 1,405 reviews

The Dog Trainer School Recommended Product 2026

Choose your subscription

Subscribe and save up to 50%. Pause, skip or cancel anytime.

Subscribe: £49.49 every 90 days

Free UK delivery on all subscriptions
Pause or cancel anytime
Money back guarantee

Prefer to try one pouch first? Buy once for £31.41

Will my dog drink PAWD?

Most likely! PAWD is naturally flavoured with yeast extract, giving it a tasty meaty flavour that dogs love. In an independent study, 93% of dogs happily drank PAWD. If your dog doesn’t enjoy it, you’re protected by the money-back guarantee.

Can I try one pouch first?

Is it worth subscribing?

How does the subscription work?

How does our PAWD calming pouch work?

What is the full ingredients list?

WITH EVERY SUBSCRIPTION

Your subscription extras

Included with every subscription

1Signup:
A free month of puppy training (worth £9.99) and a personalised anxiety guide for your dog (worth £9.99)
2Day 30:
A personal founder check-in with tailored advice on your dog’s anxiety
3First renewal:
We donate a pouch of PAWD DRINKS to a dog rescue centre in your dog’s name
4Six months:
A branded PAWD DRINKS tote, on us

£19.98 of free extras, plus support at every stage.

FROM OWNERS WHO’VE BEEN THERE

Dog owners who’ve been there,
in their own words.

Genuine reviews left on PAWD’s Trustpilot page. Results vary between dogs.

Independently tested

The Dog Trainer School Recommended Product 2026

Dog professionals tested PAWD Calming with their own dogs. Overall score: PASS.

85%of dog professionals would recommend it

81%saw some level of improvement

93%of dogs enjoyed it

“We have been giving our dog PAWD for nearly 3 weeks after our trainer suggested we try it… He came with Anxiety and Reactivity issues. He is already much calmer and less stressed and we are looking forward to seeing more positive effects as time goes on.”

Helen ManningAdopted Borador with reactivityTrustpilot review

“He is very window reactive I didn’t realise just how much Pawd calming drink was helping until I ran out… it hasn’t stopped the bark at the window completely but it does let him calm quicker”

KayWindow-reactive border collieTrustpilot review

“Daisy is much calmer around other dogs and people and her nervous/ anxiety seems much improved.”

Amanda KeallJack Russell, DaisyTrustpilot review

“For the first time I can leave the door open without her just barking at nothing in the garden.”

Sue BarkerDarcy, who barked in the gardenTrustpilot review

“2 months in his barking at dogs and people as we walk has definitely reduced, and he seemed much more relaxed on a busy afternoon out recently.”

NicolaSpringer x poodle, two months inTrustpilot review

“He would bark at every car, shadow and noise passing by the house and now he ignores about 85% of them.”

Carrie BrownEnglish springer spanielTrustpilot review

“What a difference it has made my 2 dogs are a lot less reactive and in fact we had a visitor this week who couldn’t believe how much better they were !”

Tracy RogersTwo dogs at homeTrustpilot review

“He is more calmer & his reactivity has reduced in the sense that it doesnt last as long each time.”

PRCooper, 60+ days inTrustpilot review

“My dog was always nervous around new people and would sit in a corner of the room. A month of PAWD and he is a changed dog.”

Suzanne BramptonNervous around new peopleTrustpilot review

Read all our reviews on Trustpilot

Sound familiar?
You’re not alone.

None of this means you’ve done anything wrong, or that you have a bad dog.

Barking at other dogsNervous around peopleOn alert at homeDistressed when alone

A dog relaxing at home beside a bowl of PAWD

UNDERSTAND THE BARK. HELP THE DOG.

They bark because something feels like too much.

Barking is how dogs tell us they’re uncomfortable, often fear or uncertainty, sometimes excitement. Working out what sets your dog off is the first step to helping them feel safer.

Another dog isn’t always an invitation.

If an encounter feels like too much, your dog may bark to get some distance. Start far enough away that they can stay comfortable, and build up from there.

Confidence grows in small steps.

Calmer days add up. Daily support helps them feel safer, so they can meet new dogs and people from a steadier place.

A calmer routine is a team effort.

A predictable day and daily calming support from PAWD help their nervous system settle, so the world feels less like too much.

Read PAWD’s guide to barking at other dogs

A SMALL DAILY HABIT

A scoop. A splash. A little support.

No wrestling with tablets. Just a daily drink to make calming support part of their routine.

Measure the Dose

Use the included scoop to measure the recommended amount for your dog’s size. Small dogs up to 15kg, large dogs over 15kg each has a tailored dose.

Mix in Water or Food

Add the powder to your dog’s water every morning and stir, or simply pour it over their food. Either works, and the natural flavour means most dogs lap it up.

See Real Results

Most owners see meaningful changes within the first month, and the benefit builds with daily use. Consistency is everything.

Every dog is different, and results vary.

WHY THREE POUCHES, NINETY DAYS

Calming support builds slowly.
Give it the full 90 days.

Our world-leading animal nutritionists recommend three months of daily use to see the full benefit, which is exactly what the three-pouch pack covers. One pouch is 30 days, so it runs out before the full benefit has had time to show. Three pouches is the whole routine, arriving every 90 days.

What the 90 days covers

3 pouches · 84g for a 90-day supply at the daily serving
One scoop mixed with water, once a day
Delivered every 90 days, so the routine doesn’t run out mid-way
Pause, skip or cancel from your PAWD account

Days 1 to 30
Make it part of the day
One scoop, mixed with water, at the same time each day. The habit matters more than any single moment. No tablets to hide, nothing to force down.
Days 30 to 60
Notice the small shifts
Changes are often subtle at first: settling faster after a walk, a quieter window, an easier greeting.
Days 60 to 90
Let the routine do its work
Calming support builds gradually, so the final month is where the full benefit shows. Keep going every day while their confidence grows.

Three pouches cover the full 90 daysOn the 90-Day Programme that’s £49.49 instead of £89.98.

Every dog is different, and a supplement is not a medicine. Some dogs show changes earlier, some later, and none are guaranteed.

THE SCIENCE

100% natural.
Expertly formulated.

Two clinically studied natural ingredients, selected and formulated by world-leading animal nutritionists and veterinarians.

Passionflower

Passiflora incarnata

Supports the brain’s natural calming pathways by increasing GABA activity and helping regulate stress hormones. Promotes relaxation without causing sedation.

Raises GABA levelsReduces cortisolSupports serotoninNo sedation

Melissa

Lemon balm, Melissa officinalis

A clinically studied botanical that helps support a calmer nervous system. Shown to reduce stress markers and promote more relaxed, confident behaviour.

Rosmarinic acidEnhances GABALowers heart rateReduces cortisol

No additives, preservatives or artificial ingredients

Formulated with 100% natural ingredients: no acidifiers, no pH-altering additives, no artificial flavours. Just pure, clean nutrition developed by world-class animal nutritionists. Safe for daily long-term use.

Explore the PAWD calming blend

92% of dogs see results within 90 days

“I love PAWD Calming because several of my clients have used it long term for their anxious dogs with great results. It contains Melissa (lemon balm) and Passionflower, both known to support the nervous system and promote relaxation. It helps ease general, travel, and social anxiety. As a natural supplement, its benefits build gradually, providing sustained calming effects.”

Kanyiha MbogoriBVetMed, MRCVS, OVFrom PAWD’s veterinary endorsement

HERE’S TO MORE COMFORTABLE EVERYDAYS

Support their calm.
Keep building their confidence.

90-Day Programme: £49.49 every 90 days, £40.49 less than buying one-off.

Your dog isn’t being difficult.They’re feeling overwhelmed.

Choose your subscription

Your subscription extras

Dog owners who’ve been there,in their own words.

The Dog Trainer School Recommended Product 2026

Sound familiar?You’re not alone.